Here’s a safe bet: At some point in your life, you’ve been smack in the midst of something when the phone starts ringing, causing you to think, “Shoot. Let it go to voicemail.” (Or alternate words to that effect.)

Cal Shakes’ Patron Service Associates (or PSAs, as they are affectionately known) can relate. These invaluable members of Cal Shakes’ fundraising team are all locals, many of whom—like many of you—love the arts; support nonprofits; and receive lots of donation-request calls. In other words, PSAs understand firsthand that calls may come as interruptions. They also know that some causes are worth taking time to talk about.

Cal Shakes PSAs have lots to offer you. They’re not calling solely to request donations (although that is an important part of what they do; the monies they raise are essential to funding Cal Shakes’ work onstage and in schools and communities). The PSAs are fonts of information, and serve as an essential link between patrons and the entire staff of Cal Shakes. Got a question about your tickets, a particular show, or something you read regarding Cal Shakes? Answer a PSA call and you’ll have an expert at your complete disposal. Had a Cal Shakes experience—good or bad—you’d like us to hear about? Sharing it with a PSA is an ideal way to communicate it to our entire company.

On top of all this, from now until the end of our Main Stage season on October 17, Cal Shakes PSAs are your gateway to heavenly—and free—Peet’s coffee and tea. When a PSA calls, if you answer the phone and offer the codeword “PEET’S,” you’ll be entered into a weekly drawing for a $20 Peet’s Card. Winners will be contacted by phone or email (your choice).

So don’t miss out on any of the many benefits of talking with a Cal Shakes PSA. When your phone rings, answer with a hearty hello and a happy cry: “Peet’s!”